Advertising repetition and quality perception

By Sridhar Moorthy, Scott A. Hawkins. 2005

128 citations recorded by the source corpus.

Subfields: Marketing, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/b6f7291af3518b77ea0f5bb1a92d5db0a4a6500b

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In Marketing

1. Mourad Touzani
2. Michaela Draganska
3. Ulrich Doraszelski
4. Salim Moussa

Citations in the corpus

• The perceived credibility of quality labels: a scale validation with refinement (2008, background): “, 2006), price (Rao, 2005), advertising spending (Moorthy and Hawkins, 2005), warranties (Sobermann, 2003), money-back guarantee (Moorthy and Srinivasan, 1995), retailer reputation (Purohit and Srivastava, 2001), certification (Mishra, 2006) and quality labels (Fotopoulos and Krystallis, 2003; Larce”
• The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data (2009, background): “Much of the existing literature uses cross-sectional data to discern a relationship between advertising expenditures and perceived quality (e.g., Kirmani and Wright 1989; Kirmani 1990; Moorthy and Zhao 2000; Moorthy and Hawkins 2005 ) in an attempt to test the idea that consumers draw inferences ab”