Strategic Innovation at the Base of the Pyramid

By Jaime L. Anderson, C. Markides. 2007

350 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b5afce9b7631a352c80ff54a422cb654faf77f32

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Citations in the corpus

Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations (2012, background): “…in the innovation process, the impression typically given in the inclusive market and BOP cases is that top management has initiated the inclusive business model, or that it is driving or supporting the innovation process (Anderson and Markides, 2007: Prahalad, 2005; Prahalad and Hammond, 2002).”
Customer experience challenges: bringing together digital, physical and social realms (2018, background): “customers to share a service and its costs, design smaller packages or bundles, create prepaid service plans or develop micro-finance or loan programs (Anderson and Markides, 2007).”
Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda (2012, background): “…our understanding and ultimately inform business and public policy: Which types of organizations initiate inclusive innovation, and how do they harness and internalize these initiatives successfully (e.g., Anderson and Markides, 2007; Galema et al., 2012 (this issue); Kanter, 2008; Prahalad, 2004)?”
Frugal innovation: aligning theory, practice, and public policy (2014, background): “Anderson and Markides (2007) identify the creation of frugal innovation as the creation of new “who”, new “what”, and new “how”.”
Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs (2016, unknown): “This literature intersects with management, organization, entrepreneurship and development studies, forging new terminology such as “frugal innovation” [18], “reverse innovation” [19], “Jugaad innovation” [20], “BOP innovation” [21,22], “Gandhian innovation” [23], “empathetic innovation” [24,25], “l”
Corporate Social Responsibility at the Base of the Pyramid (2013, methodology): “For example, Prahalad and Hart (2002) define the BoP as 4 billion people living on less than $1500 per year and this figure is used by Anderson and Markides (2007), London and Hart (2004), and Seelos and Mair (2007). Prahalad (2004) defines the BoP as 4 billion people living on less than $2.00 per d”
Consumer behaviour of the base of the pyramid market in Brazil (2006, background): “Awareness—that is, the consciousness of consumers about the existence of products and services of a company (Anderson and Markides 2007)—has also been added to the As ingredients of success.”
Microfinance: Creating Opportunities for the Poor? (2010, background): “…about business opportunities that exist at the bottom of the pyramid (such as microfranchising and social ventures) are left to future reviews (Anderson & Markides, 2007; London & Hart, 2004; Prahalad, 2005; Webb, Kistruck, Ireland, & Ketchen, 2010; Yunus, Moigeon, & Lehmann-Ortega, 2010).”
Innovation and entrepreneurship in India: Understanding jugaad (2015, unknown): “MNCs can draw on these resources and their vast experience in multiple markets to develop solutions for low-income groups (Anderson & Markides, 2007; Hart & Christensen, 2002).”