The effects of perceived market and learning orientation on assessed organizational capabilities

By K. Celuch, C. Kasouf, Venkatakrishnan Peruvemba. 2002

154 citations recorded by the source corpus.

Subfields: Business and International Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b4eda91633d40995ed272375bd2c774739ba1bd5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Ercan Ergün
2. Cengiz Yılmaz
3. Lütfihak Alpkan

In Strategy and Management

1. Ercan Ergün
2. Cengiz Yılmaz
3. Lütfihak Alpkan
4. A. Afonina
5. Alper Ertürk
6. N. Çakar
7. Edward W. N. Bernroider
8. Everist Limaj

Citations in the corpus

• Market Orientation, learning orientation and organisational performance in international joint ventures (2008, background): “In short, “two complementary literature streams have developed and are now converging: research addressing market orientation and organisational learning” ( Celuch et al. , 2002”
• Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance (2005, methodology): “Indeed, pursuing only CO may (mis)lead firms to focus excessively on the expressed needs of existing customers (Hamel and Prahalad, 1991) and/or to overemphasize the importance of past successes in decisions (Celuch et al., 2002).”
• Internal market orientation, market capabilities and learning orientation (2014, background): “This direct influence is similar to the finding of Celuch et al. (2002). Compared with bIMOs, bLOs in Model 2 and Model 5 in Table IV indicate that LO’s influences on both market-sensing and customer linking capabilities are not very strong, albeit significant.”