Purchasing green to become greener: Factors influence consumers' green purchasing behavior

By Hosein Vazifehdoust, Mohammad Taleghani, Fariba Esmaeilpour, Kianoush Nazari, Mahdie Khadang. 2013

155 citations recorded by the source corpus.

Article history: Received May 25, 2013 Received in revised format 28 June 2013 Accepted 2 August 2013 Available online August 9 2013 This study proposes an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers. © 2013 Growing Science Ltd. All rights reserved.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/b4e536df199231b49378becf6789d0db3d8cb0bd

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In Management, Monitoring, Policy and Law

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Citations in the corpus

The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as the Moderator (2015, background): “Simply put, green purchasing is the act of adding environmental criterion to other criteria such as quality and price during the making a purchase decisions (Vazifehdoust et al., 2013).”
Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “Therefore, products acceptable to customers in terms of cost, quality, performance and product-related environmental concerns should be developed [30,31].”
Green Hotel Selection of Chinese Consumers: A Planned Behavior Perspective (2018, background): “Many studies have shown that the green attitude–intention/behavior relationship of consumers has been strengthened through green attitudes toward performing specific environmentally friendly behavior as opposed to being confronted with more general environmental issues (Vazifehdoust et al., 2013).”