Source Credibility Dimensions in Marketing Communication - A Generalized Solution

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Enhancing credibility judgment of web search results (2011, background): “In communication and social psychology, researchers have developed various taxonomies of credibility factors [5, 14].”
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions (2014, background): “A third dimension of credibility pertains to the attractiveness of the communicator (Eisend 2006), which often depends on his or her perceived similarity (Feick and Higie 1992; Kiecker and Cowles 2001; Chu and Kamal 2008).”
Correlations Among Variables in Message and Messenger Credibility Scales (2010, background): “Eisend (2006), for example, noted 50 credibility dimensions in 28 factor-model studies designed to study messengers that include teachers, advertisers, corporations, salespeople, television, and newspapers.”
“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content (2013, background): “The dimensions of source credibility stress the distinction between UGC contributors’ potential of truth (“know the truth,” i.e., expertise) and inclination toward truth (“will tell the truth,” i.e., trustworthiness) (Eisend 2006, p. 23).”