Collaborative buyer–supplier relationships and downstream information in marketing channels
By D. Claro, P. Claro. 2010
119 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/b479330a9bba3dd26fe5b5eba8ed5c11d8b94dc0
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In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Building industrial brand equity by leveraging firm capabilities and co-creating value with customers (2015, methodology): “Value co-creation is measured by an adapted version of collaboration scale used by Claro and Claro (2010) capturing three aspects: joint planning, joint problem solving and flexibility to make adjustments.”