The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products

By Theodore J. Noseworthy, June Cotte, Seeing Hwan Lee. 2011

107 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b404b4ccfed98cbe3834b282ad4661d5045b19d3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Fabrizio Di Muro
2. Joan Meyers-Levy
3. Kyle B. Murray
4. Theodore J. Noseworthy
5. B. Loken

In Marketing

1. Fabrizio Di Muro
2. Kyle B. Murray
3. Joan Meyers-Levy
4. Theodore J. Noseworthy
5. B. Loken

In Sociology and Political Science

1. Fabrizio Di Muro
2. Joan Meyers-Levy
3. Kyle B. Murray
4. Theodore J. Noseworthy
5. B. Loken

Citations in the corpus

• The Role of Arousal in Congruity-Based Product Evaluation (2014, background): “…Mandler’s seminal hypothesis (Aggarwal and McGill 2007; Campbell and Goodstein 2001; Jhang et al. 2012; Maoz and Tybout 2002; Meyers-Levy, Louie, and Curren 1994; MeyersLevy and Tybout 1989; Noseworthy et al. 2011; Noseworthy and Trudel 2011; Peracchio and Tybout 1996; Stayman et al. 1992).”
• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “…(see Eagly & Chrvala, 1986; Torelli, 2006), show less sensitivity to the context in which stimuli appear (see Kühnen, Hannover, & Schubert, 2001; Noseworthy et al., 2011), display less sensitivity to the mental perspective of another person (see Wu & Keysar, 2007; You et al., 2011), attend more…”