The Role of Arousal in Congruity-Based Product Evaluation

By Theodore J. Noseworthy, Fabrizio Di Muro, Kyle B. Murray. 2014

144 citations recorded by the source corpus.

Subfields: Applied Psychology, Developmental and Educational Psychology, Food Science

View Paper: https://www.semanticscholar.org/paper/17edb57799341919a48a6653dc3e03871373cbcd

Citations in the corpus

• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “However, when cross-modal information is inconsistent, the conflicting sensory inputs can often lead to surprise (Ludden et al. 2009; Noseworthy et al. 2014).”