10. ADVERTISING AS A SITE OF LANGUAGE CONTACT

By I. Piller. Annual Review of Applied Linguistics, 2003

323 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Language and Linguistics

View Paper: https://www.semanticscholar.org/paper/b30ec480a4cbec7f659ff30f133e240733c91720

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. L. Rowland
2. Aradhna Krishna

In Gender Studies

1. L. Rowland
2. Aradhna Krishna

In Language and Linguistics

1. L. Rowland
2. Aradhna Krishna

Citations in the corpus

• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “Use of English in ads has come to suggest a social stereotype—a symbol of modernity, progress, sophistication and a cosmopolitan identity (e.g., in Japan, Korea, Germany, India) (Bhatia, 2000; Piller, 2003; Takashi, 1990a, 1990b)…( whereas) the primary (or first) language is likely to have high leve”
• The pedagogical benefits of a linguistic landscape project in Japan (2013, background): “Piller ( 2003 ), 175) validates the students' analysis here by explaining that English has become ‘a general symbol of modernity, progress and globalization’ throughout the world (see Takashi 1992 for similar support in the Japanese context specifically).”