Individual-level cultural consumer engagement styles: Conceptualization, propositions and implications

By Linda D. Hollebeek. 2018

141 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b280bac167a48b09e1dee3726d812c3689ffb6a0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Man Lai Cheung
2. Wilson K. S. Leung
3. Guilherme D. Pires
4. Hiram Ting
5. Philip J. Rosenberger

In Organizational Behavior and Human Resource Management

1. Man Lai Cheung
2. Wilson K. S. Leung
3. Guilherme D. Pires
4. Hiram Ting
5. Philip J. Rosenberger

In Sociology and Political Science

1. Man Lai Cheung
2. Wilson K. S. Leung
3. Guilherme D. Pires
4. Hiram Ting
5. Philip J. Rosenberger

Citations in the corpus

• Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “Recent marketing literature strives to better understand CBE’s antecedents (e.g. Gavilanes et al., 2018; Hollebeek, 2018; Leckie et al., 2016), highlighting the importance of consumers’ co-creation activities.”