A time course analysis of the affective priming effect

By Dirk Hermans, J. de Houwer, P. Eelen. 2001

353 citations recorded by the source corpus.

The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.

Subfields: Cognitive Neuroscience, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b22a6438b9c8bdf928822f2b2462220661e7795d

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Citations in the corpus

Alexithymia and the automatic processing of affective information: Evidence from the affective priming paradigm (2006, neutral): “Kardes, 1986; Hermans, de Houwer, & Eelen, 1994, 2001 ).”
Attitudes as Object-Evaluation Associations of Varying Strength. (2007, background): “Hermans, De Houwer, and Eelen (2001) compared individuals who had scored extremely high or extremely low on Jarvis and Petty's (1996) Need to Evaluate Scale (NES).”
Affective priming of semantic categorisation responses (2002, background): “On the other hand, the fact that reliable affective priming effects can be observed in the pronunciation task (e.g., Bargh et al., 1996; Hermans et al., 1994) does suggest that primes can influence the semantic encoding of affectively related targets (De Houwer et al., 2001b; Hermans et al., 2001).”
The contents of long-term memory and the emergence of knowledge (2009, result): “Other studies that have made use of the same short-term priming paradigm but coupled with nonemotional target tasks (primarily naming tasks and, less frequently nonsemantic categorisation tasks) have, nevertheless, revealed very different results (eg, Bargh et al, 1996 ; de Houwer & Hermans, 1994 ”
Automatic appraisal of motivational valence: Motivational affective priming and Simon effects (2001, background): “…the participants’ task no longer consisted in evaluating the target, but merely in pronouncing or categorising it with respect to a nonevaluative feature (as in a lexical decision task) (e.g., Bargh, Chaiken, Raymond, & Hymes, 1996; Hermans et al., 1994, 2001; but see Klauer and Musch, in press).”
An inkblot for attitudes: affect misattribution as implicit measurement. (2005, background): “It is interesting that although affective priming paradigms that rely on response latencies tend to show affective priming only at very short SOAs ( Hermans, De Houwer, & Eelen, 2001 ), the misattribution procedure was not limited to these short time intervals.”
Individual differences in attitude structure: Variance in the chronic reliance on affective and cognitive information (2004, background): “Individuals high on this construct are more likely to converse about events in an evaluative fashion and have attitudes that are significantly more accessible (see Hermans, De Houwer, & Eelen, 2001 ).”
Musical Chords as Affective Priming Context in a Word-Evaluation Task (2003, result): “This suggestion received support by the finding that the priming effect disappeared when the SOA was prolonged to 450 ms (Hermans et al., 2001) or 1000 ms (Fazio et al.”
BuscaPalabras: A program for deriving orthographic and phonological neighborhood statistics and other psycholinguistic indices in Spanish (2005, background): “We also include two ratings (stimulus valence and arousal level) that are of great interest for researchers focused on emotional processing (e.g., Hermans, De Houwer, & Eelen, 2001 ).”
Automatic attitudes and alcohol: Does implicit liking predict drinking? (2008, methodology): “The procedure was designed following the recommendations for producing the optimal evaluative priming effect by Hermans, De Houwer, and Eelen ( 2001 ).”