Affective priming of semantic categorisation responses

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Implicit measures: A normative analysis and review. (2009, background): “For instance, the important finding that affective priming effects occur in the evaluation task but not in a semantic categorization task (e.g., De Houwer et al., 2002; see above) is compatible with the fact that the valence of the positive and negative primes can induce a tendency to give positive…”
When the method makes a difference: Antagonistic effects on “automatic evaluations” as a function of task characteristics of the measure (2009, methodology): “Experimental procedures to measure automatic evaluations or immediate affective responses gained immense interest during the last 10 years, and are currently used as standard tools in a variety of research areas (for reviews, see Olson & Fazio, 2003; Petty, Fazio, & Briñol, 2008; Wittenbrink & Schwa”