Automatic appraisal of motivational valence: Motivational affective priming and Simon effects
By Agnes Moors, J. de Houwer. 2001
91 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience, Social Psychology
View Paper: https://www.semanticscholar.org/paper/3ede547d91a69653f39b3f92e911e8ba9b4de09c
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In Cognitive Neuroscience
In Social Psychology
Citations in the corpus
- Positive affect as implicit motivator: on the nonconscious operation of behavioral goals. (2005, background): “To test this idea, Moors and De Houwer (2001) instructed participants to produce a specific behavioral state (i.e., to produce the color blue on the computer screen) by stopping rapidly alternating colors (blue and yellow) with a key press.”