Chinese Consumers’ Perception of Corporate Social Responsibility (CSR)

By Bala Ramasamy, Matthew C. H. Yeung. 2009

348 citations recorded by the source corpus.

The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States, we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid of responsibilities can be applied in China. We evaluated the importance placed by Chinese consumers on the four responsibilities of firms – economic, legal, ethical and philanthropic – and find that economic responsibilities are most important while philanthropic responsibilities are of least importance. The nature of these differences is important for firms intending to use corporate social responsibility for strategic purposes.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b227877daad054d922a97c474db21b0e92fc7b45

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Eun Young Kim
2. X. Bai
3. Zhilong Tian
4. Min-young Lee
5. Wen Yang
6. Rui Wang
7. Scarlett C. Wesley
8. Dongmin Kong

In Marketing

1. Eun Young Kim
2. X. Bai
3. Zhilong Tian
4. Min-young Lee
5. Wen Yang
6. Rui Wang
7. Jian Zhang
8. Scarlett C. Wesley

In Strategy and Management

1. X. Bai
2. D. Palihawadana
3. Ji (George) Wu
4. Zhilong Tian
5. Wen Yang
6. Rui Wang
7. Jian Zhang
8. Pejvak Oghazi

Citations in the corpus

• Consumer Responses to Corporate Social Responsibility (CSR) in China (2011, background): “consumers are not aware of CSR especially in the ethical and philanthropic level (Bala and Yeung, 2009).”
• Effects of ethical ideologies and perceptions of CSR on consumer behavior (2016, background): “In fact, the extant research on CSR focuses mostly on the context of developed countries, with only a few empirical studies on the developing countries (Denni & Lasmono, 2010; Dobers & Halme, 2009; Fox, 2004; Pham, 2011; Ramasamy & Yeung, 2009).”
• Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment (2015, background): “A recent study found that Chinese customers have high expectations regarding CSR and are likely to respond to CSR activities by showing increased cooperation and support (Ramasamy & Yeung, 2009; Wang & Qian, 2011).”
• Corporate Social Responsibility in Developing Countries as an Emerging Field of Study (2018, neutral): “…2009; Reed 2002a) Impact vis-à-vis local communities Detrimental impact of CSR: Specific negative impact on a community (Glover 2007; Hayhurst 2011; Menassa 2010; Ramasamy and Yeung 2009; Sandhu et al. 2012); Suicides of rural farmers (Iyer 2009); Provision of poor quality social amenities…”
• Doing Good Business by Hiring Directors with Foreign Experience (2016, background): “Although a large body of literature shows that firms benefit from CSR engagement (Huang 2013; McWilliams et al. 2006; Ramasamy and Yeung 2009; Moon and Shen 2010), few studies consider the factors that enhance firms’ CSR engagement, especially in weak contract enforceability environments, where CSR…”
• The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea (2012, background): “When consumers consider the noneconomic responsibilities of a company to be important, they may exercise their socially responsible behavior in favor of the company (Ramasamy & Yeung, 2008 ).”