The impact of customer relationship marketing on the firm performance: a Spanish case

By Carmen Camarero Izquierdo, Jesús Gutiérrez Cillán, Sonia San Martín Gutiérrez. 2005

115 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b091d6c51faed684b35c3ac56d7d72aec7707085

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Thurasamy Ramayah
2. C. Camarero
3. Shehnaz Tehseen
4. Hung-Che Wu

In Organizational Behavior and Human Resource Management

1. Thurasamy Ramayah
2. C. Camarero
3. Shehnaz Tehseen
4. Hung-Che Wu

In Sociology and Political Science

1. Shehnaz Tehseen
2. Thurasamy Ramayah
3. C. Camarero
4. Hung-Che Wu

Citations in the corpus

• Relationship orientation or service quality (2007, background): “Finally, we hypothesize the direct effect of market performance on economic results (Camarero et al., 2005).”
• Entrepreneurial Competencies and SMEs Business Success: The Contingent Role of External Integration (2015, background): “…Publishing, Rome-Italy Vol 6 No 1 January 2015 2.8 Customer Relationship In literature the customer relationships has been conceptualized in many ways such as developing relationships (loyalty), maintaining relationships (interaction) and creating relationships (attraction) (Izquierdo et al.,2005).”