Market orientation of value chains: A conceptual framework based on four case studies from the food industry

By K. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Anne-Mette Sonne, Kåre Hansen, T. Trondsen, James A. Young. 2005

205 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Dynamics of open innovation in the food industry (2008, background): “Given the high number of actors of different areas involved in food supply as well as their difficulties to single-handedly meet all the heterogeneous (and often contradictory) requirements of intermediate customers, end-users and legislators (Costa & Jongen, 2006; Grunert et al., 2005; Mikkelsen, K”
What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews (2014, background): “Soft ladderings produce more complex hierarchical value maps but are also prone to a stronger influence of the interviewer in case of topics with high complexity (Grunert et al., 2005; Russell et al., 2004a).”
Food quality and safety: consumer perception and demand (2005, background): “This typically requires closer forms of co-operation between value chain members, and especially between farmers and processors, than when the farm level output is judged by price and homogeneity only (Grunert et al., 2005).”
Agricultural Value Chains in Developing Countries A Framework for Analysis (2011, unknown): “Raw materials are first made homogeneous and are differentiated again in processing and distribution stages (e.g. through packaging), because of the high costs of separating and controlling various materials flows upstream in the chain (Grunert 2005).”