The Great Leap: Driving Innovation From the Base of the Pyramid

By S. Hart, Clayton M. Christensen. 2002

646 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/af6833930a5e9de318103f8ff2c51bba91d25298

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

Strategic CSR: A Concept Building Meta‐Analysis (2019, unknown): “Finally, as illustrated by the Danone example, CSR initiatives may lead to new business models and offer completely new sources of value creation (Hart and Christensen, 2002; Hart and Sharma, 2004).”
A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2020, background): “The social side of BoP business initiatives is less comprehensively addressed, to say the least (Berger and Nakata 2013; Hart and Christensen 2002; Simanis and Hart 2009).”
Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs (2016, background): “, blowback [34] and reverse [19] innovations and the opportunity to leverage them to overcome the limits of saturated and resource-intensive markets in developed economies [35–38].”
New frontiers in international strategy (2004, background): “Early work (e.g., Hart and Milstein, 1999; Christensen et al., 2001; Hart and Christensen, 2002; Prahalad and Hammond, 2002; Prahalad and Hart, 2002) focused on articulating the strategic logic for pursing business strategies aimed at the four billion poor at the base of the pyramid.”
Developing Disruptive Products for Emerging Economies: Lessons from Asian Cases (2010, unknown): “products to meet basic consumer needs is a sound strategy to reach resource-constrained consumers in emerging markets (Hart and Christensen 2002).”
Sustainability Matter and Financial Performance of Companies (2017, background): “They increase the legitimacy of firms [42] and can be rewarded by improved productivity, enhanced corporate reputation, and a larger consumer base.”
Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion? (2012, background): “It also provides opportunities for local subsistence farmers and other impoverished entrepreneurs within the value chain, thus enhancing the intangible social aspect, which in turn may compensate for initially lower commercial viability (Hart and Christensen, 2002).”
Reinventing strategies for emerging markets: beyond the transnational model (2004, background): “There has been considerable debate over the challenges of creating disruptive innovations (Christensen, 1997), and it has been suggested that the base of the pyramid may offer a unique opportunity to incubate disruptive technologies (Christensen et al., 2001; Hart and Christensen, 2002).”