A country — can it be repositioned? Spain — the success story of country branding

By F. Gilmore. 2002

379 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/af002299b54be7f74a1f8733ffa99565bee017b4

How researchers see this paper

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In Strategy and Management

1. L. Dwyer
2. Pierre Benckendorff
3. Marc Fetscherin
4. G. Moscardo

Citations in the corpus

• The determinants and measurement of a country brand: the country brand strength index (2010, background): “With free movement of human talent, it is “vital today that a country is able to retain the loyalty of its citizens and in fact attract more human talent to its shores” (Gilmore, 2002, p. 290).”
• Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality (2007, background): “The literature provides several examples of destination branding efforts deemed to be successful, including Spain ( Gilmore, 2002 ), Wales (Pride, 2002), Oregon (Curtis, 2001), Louisiana (Slater, 2002) and Britain (Hall, 2004).”
• Effect of dimensions of place attachment on residents’ word-of-mouth behavior (2014, background): “Gilmore (2002) indicates the importance of residents as a group of target audiences in a destination’s positioning.”