Predicting and indulging changing preferences.

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Pleasure principles: A review of research on hedonic consumption (2013, background): “Consider, for example, projection bias, wherein consumers “behave as if their future preferences will be more like their current preferences than they actually will be” (Loewenstein & Angner, 2003).”
Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction (2015, background): “Projection Bias: A “projection bias” is evidenced in a tendency to project the present into the future (Loewenstein and Angner, 2003).”
Does Variety Among Activities Increase Happiness (2016, background): “For one, without prolonged exposure to a stimulus, hedonic adaptation is less of a threat (Frederick and Loewenstein 1999; Galak et al. 2011; Galak et al. 2014; Loewenstein and Angner 2003).”
Trust, Risk, and Time Preferences After a Natural Disaster: Experimental Evidence from Thailand (2017, background): “Recent insights from behavioral economics and psychology, however, suggest that individual experiences can affect preferences such as those relating to risk and patience (e.g., Loewenstein & Angner, 2003; Malmendier & Nagel, 2011).”