A lovable personality: The effect of brand personality on brand love

By Pinaki Roy, Kapil Khandeparkar, Manoj Motiani. 2016

100 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ada6b5195d3bc64d05aba0fa33c6bb5172cdc22b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ana Raquel André
2. Narissara Palusuk
3. Leonor Vacas-de-Carvalho
4. Barbara Dos Santos
5. Bernadett Koles
6. Salim L. Azar
7. Joana César Machado
8. Rajibul Hasan

In Organizational Behavior and Human Resource Management

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

In Sociology and Political Science

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

Citations in the corpus

• ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “heavy users vs light users) (Roy et al., 2016), different types of retail stores (Roy et al.”
• Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love (2019, background): “…to fortify the existing bonds between consumers and brands, to nurture the relationship and to strengthen the beliefs in the brand; however, it might also increase brand loyalty and purchase intention (Bergkvist & Bech-Larsen, 2010; Carroll & Ahuvia, 2006; Loureiro et al., 2012; Roy et al., 2016).”