The Economic and Cognitive Costs of Annoying Display Advertisements

By Daniel G. Goldstein, Siddharth Suri, R. McAfee, Matthew Ekstrand-Abueg, Fernando Diaz. 2014

145 citations recorded by the source corpus.

Subfields: Computer Science Applications, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/abc6ff61878b78c0d0c38a59424cbf980a9c0d28

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Computer Science Applications

1. Andrew T. Stephen

In Marketing

1. Andrew T. Stephen
2. P. K. Kannan
3. Hongshuang Li

In Sociology and Political Science

1. Andrew T. Stephen
2. Robert Rietveld
3. Marcel Worring
4. Willemijn van Dolen
5. Masoud Mazloom
6. P. K. Kannan
7. Lauren Grewal
8. Hongshuang Li

Citations in the corpus

• What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2020, background): “…(Advertising) Chandy et al. (2001), Akpinar and Berger (2017), Yoo and MacInnis (2005) Lee, Hosanagar, and Nair (2018), Gopinath, Thomas, and Krishnamurthi (2014) Earned Liu-Thompkins and Rogerson (2012) Culotta and Cutler (2016) Owned This study Zhang, Moe, and Schweidel (2017), Berger and…”
• The role of digital and social media marketing in consumer behavior (2016, background): “Other articles have considered a variety of digital ad response aspects [16-20].”