THE EFFECTS OF PERSONAL RELEVANCE AND REPETITION ON PERSUASIVE PROCESSING
By Heather M. Claypool, D. Mackie, A. Mcintosh, Ashton Udall. 2004
87 citations recorded by the source corpus.
Subfields: Literature and Literary Theory, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/aae0e6624288d2fe7bf78d27b8bae7404b8e2dfe
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Literature and Literary Theory
- Thomas E. Kida
- Ryan T. Wright
- Damon E. Campbell
- Melanie C. Green
- Aaron Saiewitz
- Markus Appel
- Tobias Richter
- Robin L. Nabi
In Social Psychology
- Thomas E. Kida
- Ryan T. Wright
- Damon E. Campbell
- Melanie C. Green
- Aaron Saiewitz
- Markus Appel
- Robin L. Nabi
- Tobias Richter
In Sociology and Political Science
Citations in the corpus
- The Effects of an Auditor's Communication Mode and Professional Tone on Client Responses to Audit Inquiries (2017, background): “Claypool et al. (2004) demonstrate that information that has 8 greater familiarity and more personal relevance is more likely to be accepted by an individual (see also Garcia-Marques and Mackie 2001).”
- Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising (2008, methodology): “Recent research has found that repetition and familiarity may not be the only key variables in persuasion or attitude formation [Claypool et al. 2004; Garcia-Marques & Mackie 2001] especially in an online context [Fortin & Dholakia 2005].”
- Transportation Across Media: Repeated Exposure to Print and Film (2008, background): “The effects of story repetition have been relatively unexplored (but see Brewer, 1996 , and Tannenbaum, 1985 , for exceptions; see Claypool, Mackie, Garcia-Marques, McIntosh, & Udall, 2004 , for a discussion of repetition of nonnarrative persuasive messages; and see Bornstein, 1989 , for an over”