What's to Know About Hypothetical Bias in Stated Preference Valuation Studies?

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Understanding Hypothetical Bias: An Enhanced Meta‐Analysis (2018, unknown): “As much as HB has persisted throughout stated preference valuation studies, so have the efforts to eliminate and mitigate its presence using various techniques, as documented in Loomis (2011) and Loomis (2014).”
Labeling Food Processes: The Good, the Bad and the Ugly (2017, background): “…a grain of salt since consumers notoriously tend to overstate how much they are willing to pay for food attributes (i.e., hypothetical bias, see Loomis 2011) in hypothetical scenarios, and even more when labels relate to socially-desirable outcomes (i.e., social desirability bias, see Fisher…”
Consequentiality: A Theoretical and Experimental Exploration of a Single Binary Choice (2014, background): “…bias typically defined as the difference between purely hypothetical and actual statements related to a good’s value (see, e.g., Cummings, Harrison, and Rutström 1995; Cummings, Elliot, and Murphy 1997; List and Gallet 2001; Little and Berrens 2004; Murphy et al. 2005; Harrison 2006; Loomis 2011).”