Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions

By Sarah Moore. 2015

205 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a7a44b79a1ded8e3cd31c0eef4560fc8547e2754

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Citations in the corpus

How Language Shapes Word of Mouth's Impact (2017, background): “…such as abstract versus concrete word use (Schellekens, Verlegh, and Smidts 2010), boasting (Packard, Gershoff, and Wooten 2016), explained actions (Moore 2015), figurative language (Kronrod and Danziger 2013), emotional words (Berger and Milkman 2012), and linguistic mimicry (Moore and McFerran…”
Online Review Helpfulness: Role of Qualitative Factors (2016, background): “Thus, extending this finding to marketing literature, scholars found that source characteristics influenced consumers’ attitude towards products (Chu and Kim, 2011; Moore, 2015), their purchase propensity (De Langhe et.”
The role of digital and social media marketing in consumer behavior (2016, background): “First, an interesting set of articles considered linguistic properties of online WOM and/or reviews [27-33], generally showing how perceptions”
A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews (2021, unknown): “…(e.g., Cheng & Ho, 2015; Zhou & Guo, 2017), reviewer disclosure (e.g., Forman, Ghose, & Wiesenfeld, 2008), review length (e.g., Baek et al., 2012; Chua & Banerjee, 2015), review consistency (e.g., Baek et al., 2012; Ludwig et al., 2013), and time lapsed (e.g., Moore, 2015; Zhou & Guo, 2017).”
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions (2018, background): “Taken together, these insights expand our understanding of the impact of language in social cognition and persuasion and add to a growing body of literature on the impact of language in consumer settings (Moore 2012, 2015; Packard and Berger 2017; Sela, Wheeler, and Sarial-Abi 2012).”
The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews (2020, background): “Reviewers and readers inherently view products from two different perspectives (e.g., Moore 2015; Packard and Berger 2017).”