Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison

By Christian Homburg, Sabine Kuester, Nikolas Beutin, Ajay Menon. 2005

128 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a784a9d2cef3755dfe1d012e9facc7b1819c6110

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Christopher P. Blocker
2. Nikolaos Panagopoulos

In Organizational Behavior and Human Resource Management

1. Christopher P. Blocker
2. J. Sager
3. Nikolaos Panagopoulos

Citations in the corpus

• Culture's Impact on the Importance of Fairness in Interorganizational Relationships (2013, unknown): “Homburg et al. (2005) report cultural differences in the impact of product quality, service quality, trust, joint action, flexibility, and commitment on perceived customer benefits.”
• The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research (2012, background): “Conversely, a high commitment to the relationship on the part of a supplier works better with customers from individualist cultures (Homburg et al. 2005).”