How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value

By Mary J. Culnan, Patrick J. McHugh, J. Zubillaga. MIS Q. Executive, 2010

870 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a59f46c2ee905fabc79885189c1c6781def6e45b

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Citations in the corpus

Giving too much social support: social overload on social networking sites (2015, methodology): “Several studies report successful hiring strategies using SNS (Weitzel et al, 2009; Leidner et al, 2010) and identify a large potential audience that can be used for branding purposes (Culnan et al, 2010; Gallaugher & Ransbotham, 2010; Hoffman & Fodor, 2010).”
Digital Innovation as a Fundamental and Powerful Concept in the Information Systems Curriculum (2014, background): ““How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value,” MIS Quarterly Executive (9:4), pp. 243-259.”
Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce (2011, background): “Therefore, how to take advantage of this new form of e-commerce is a challenging issue for both practitioners and academia [4, 14, 15].”
Virtual Teams Research (2015, background): “Another technological advancement that research has not adequately addressed is the use of social media (e.g., Culnan, McHugh, & Zubillaga, 2010).”
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016, background): “org/10 need to incorporate community building as part of the implementation of social media (Culnan et al., 2010).”
How does social software change knowledge management? Toward a strategic research agenda (2012, background): “For example, by using social media to nurture online communities of customers, firms can generate brand loyalty and receive extensive customer feedback on their products, both of which represent important information-based assets and input to knowledge creation and innovation (Culnan et al., 2010).”
Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019 (2020, background): “This is certainly important, as users can create online customer communities, which potentially add value to the brand beyond just increased sales.(20) The engagement of customers can be beneficial, as they will frequently interact with the brand and share positive word-of-mouth since they have beco”
The effect of social networking sites and absorptive capacity on SMES’ innovation performance (2016, background): “Twitter is also a valued digital platform to promptly communicating with customers but would probably be a bad option if you cannot respond quickly (Culnan et al. 2010).”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “Indeed, Fortune 500 companies are widely adopting Facebook, Twitter, and other online communities to facilitate interactions with customers (Culnan et al., 2010).”