Positive affect as implicit motivator: on the nonconscious operation of behavioral goals.

By Ruud Custers, Henk Aarts. Journal of Personality and Social Psychology, 2005

597 citations recorded by the source corpus.

Subfields: Applied Psychology, Cognitive Neuroscience, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a560f9140ba0b24783fa1c26b03aa7d6c208b8f2

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Citations in the corpus

On the measurement of achievement goals: critique, illustration, and application (2008, background): “In the 2 ϫ 2 framework, affect is implied whenever any sort of goal commitment is present because this commitment represents an affective investment of the self with regard to a future possibility (Custers & Aarts, 2005; Elliot & Fryer, 2008).”
On the goal-dependency of unconscious thought (2008, unknown): “... know that not only can goals be set unconsciously (Bargh & Gollwitzer, 1994; Moskowitz, Gollwitzer, Wasel, & Schaal, 1999), but also that they can be monitored unconsciously (Bongers & Dijksterhuis, in press; Moskowitz, Li, & Kirk, 2004), In fact, goals can even run to completion without any con”
Health and goal-directed behavior: The nonconscious regulation and motivation of goals and their pursuit (2007, background): “Second, studies on goal priming usually employed a context in which goal discrepancy is inherent, that is environments in which one’s relevant goal is yet to be achieved (see Custers & Aarts, 2005a).”
PerCePtion in the serviCe of goAl Pursuit: motivAtion to AttAin goAls enhAnCes the PerCeived size of goAl-instrumentAl oBjeCts (2008, methodology): “…behavior to occur (Strahan et al., 2002; Veltkamp et al., in press) This notion is in line with data in research on nonconscious goal pursuit (for an overview, see e.g., Custers & Aarts, 2005b; Moskowitz, Li, & Kirk, 2004) showing that priming a goal instigates motivational goal-directed behavior.”
Multiple goals: A review and derivation of general principles (2014, background): “This positive affective value may be created externally through the coactivation of positive affect with the goal (e.g., through the subliminal presentation of positive words before the goal presentation; Custers, 2009; Custers & Aarts, 2005).”
Vigor as a Positive Affect at Work: Conceptualizing Vigor, Its Relations with Related Constructs, and Its Antecedents and Consequences (2011, background): “…has been found that when the mental representation of a behavioral goal is associated with positive affects, it automatically signals to the person that the goal is desirable and worth pursuing and therefore promotes motivational activity designed to accomplish the goal (cf. Custers & Aarts, 2005).”
Beyond priming effects: The role of positive affect and discrepancies in implicit processes of motivation and goal pursuit (2005, methodology): “These findings were corroborated in a subsequent experiment (Custers & Aarts, 2005a, Experiment 2b), in which we showed that subliminal priming of the goal to look well groomed just before the onset of goal-discrepant sentences also facilitated instrumental actions for participants for which the…”
Goal Priming and the Affective-Motivational Route to Nonconscious Goal Pursuit (2008, methodology): “This hypothesis that mere coactivation of a neutral goal concept and positive affect produces nonconscious goal pursuit was tested in another line of research (Custers & Aarts, 2005b).”
Behavioral cues to others’ motivation and goal pursuits: The perception of effort facilitates goal inference and contagion (2007, result): “In sum, although our results suggest that behavior changes resulted from the priming of a preexisting representation of a desired goal state (see Aarts et al., 2004, 2005; Custers and Aarts, 2005b), other explanations can hold as well.”
How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007, unknown): “One of the strongest proponents of this view is Damasio (1994). His research has emphasized people who, by virtue of brain damage or other impairments, fail to have most normal emotional responses.”