E-tailers versus retailers
By C. Keen, Martin Wetzels, Ko de Ruyter, Richard Feinberg. 2004
167 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing
View Paper: https://www.semanticscholar.org/paper/a3f5e06c9ee5c024f7c22a131bc951c0bac7c2eb
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In Information Systems and Management
In Marketing
Citations in the corpus
- EXPLAINING CONSUMERS' CHANNEL-SWITCHING BEHAVIOR USING THE THEORY OF PLANNED BEHAVIOR (2011, methodology): “TPB has been also been used in studies that have examined multi-channel consumer behavior (Keen et al., 2004; Kim and Park, 2005).”