The consequences of category spanning depend on contrast

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How researchers see this paper

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Category Stretching: Reorienting Research on Categories in Strategy, Entrepreneurship, and Organization Theory (2013, unknown): “From a different perspective, this could explain the importance of the contrast in current research on categories, as having both direct and moderating effects (Kovacs and Hannan, 2010).”
Two Sides of the Same Coin (2012, background): “…(Ruef and Patterson, 2009), returns to specialism in the Italian wine industry were not as great when label boundaries were blurred (Negro, Hannan, and Rao, 2010), and restaurants in low-contrast labels were less likely to be favorably evaluated on an online review site (Kovács and Hannan, 2010).”
Category Spanning, Evaluation, and Performance: Revised Theory and Test on the Corporate Law Market (2016, unknown): “Previous research also shows that clarity regarding the meaning of a category increases the appeal of all its members (Kovács & Hannan, 2010).”
Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry (2018, background): “…of the organization’s membership within any one category (Hsu, 2006; Hsu, Hannan, & Koçak, 2009; Zuckerman, 1999) or results in fuzzy boundaries between categories, resulting in confusion surrounding the entire classification system of proximate categories (Hannan, 2010; Kovács & Hannan, 2010).”