The experience economy approach to festival marketing: Vivid memory and attendee loyalty

By Aikaterini Manthiou, S. Lee, Liang Tang, Lanlung Chiang. 2014

242 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a1190a9bc930f95e3d0457ff865d59dee5177571

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Choong‐Ki Lee
2. Teresa Matos Fernandes
3. Mariana Cruz
4. Sally Kim
5. Yong-Ki Lee
6. Liang Tang
7. Aikaterini Manthiou
8. Juhee Kang

In Sociology and Political Science

1. Choong‐Ki Lee
2. Yong-Ki Lee
3. Teresa Matos Fernandes
4. Mariana Cruz
5. Sally Kim
6. Liang Tang
7. Aikaterini Manthiou
8. Juhee Kang

Citations in the corpus

• The moderating effect of place attachment on the relationship between festival quality and behavioral intentions (2017, background): “Several studies (Manthiou et al., 2014; Mehmetoglu & Engen, 2011; Song, Lee, Kim, Bendle, & Shin, 2014) report that esthetics has a significant impact on overall evaluation of the festival.”
• Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory (2016, background): “A successful way of creating a unique experience is to enrich consumers’ memories of the events they participate in (Manthiou et al., 2014) Memory is a complicated and multidimensional psychological concept comprised of various components.”
• Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars (2016, methodology): “The same framework was applied to cruise experiences (Hosany and Whitam, 2010) and music festivals (Manthiou et al., 2014).”