Effects of Source Characteristics on Cognitive Responses and Persuasion
By Richard E. Petty, T. Ostrom, T. Brock. 2014
129 citations recorded by the source corpus.
Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/9f8bff345a9d297c7469b787cbabf90d3c01c61c
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In Literature and Literary Theory
In Sociology and Political Science
Citations in the corpus
- Followership, leadership and social influence (2013, background): “As such, the stronger (Hass, 1981; Jackson & Latane, 1981), the more immediate (Bassett & Latane, 1976; Knowles, 1980) and the larger the number (Gerard, Wilhelmy, & Conolley, 1968; Milgram, Bickman, & Berkowitz, 1969) of sources in a social setting the more influence or impact (the greater the…”
- A Tale of Two Sources in Native Advertising (2016, background): “On the other hand, media source credibility can be defined as the degree to which audiences believe in a media source’s trustworthiness and expertise in providing correct information without bias (Go, Jung, & Wu, 2014; Greer, 2003; Hass, 1981).”