A longitudinal study of the effects of life status changes on changes in consumer preferences

By Anil Mathur, G. Moschis, Euehun Lee. 2008

112 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/c05a5146220c9d8e34c2f8f08869b14861528e36