The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements

By Renée J. Bator, Robert B. Cialdini. 2000

155 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9dc74c5123720570d95d60777e4c91c0a8773a11

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Citations in the corpus

The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors (2011, background): “…theories to encourage conservation and sustainable behaviors such as litter control, increasing recycling participation, and encouraging energy efficiency has soared in North America over the past two decades (Bator & Cialdini, 2000; Lehman & Geller, 2004; Pelletier, Lavergne, & Sharp, 2008).”
The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube (2010, background): “‘‘Public service announcements (PSAs) are designed to inform or induce certain behaviors in specific audiences, generally for noncommercial profit using mass media-approaches’’ (Bator & Cialdini, 2000, p. 527).”
Personally Relevant Climate Change (2013, background): “Another effective tool is to use social normative information to convey that many people have begun to reduce their climate impact, and such action is socially valued (e.g., Bator & Cialdini, 2000; Schultz, Khazian, & Zaleski, 2008).”
Exploring Beliefs About Bottled Water and Intentions to Reduce Consumption The Dual-Effect of Social Norm Activation and Persuasive Information (2015, methodology): “Following the elaboration likelihood model (Petty & Cacioppo, 1986), Bator and Cialdini (2000) suggest that pro-environmental communication campaigns should focus on a central route to persuasion, as centrally processed information is more likely to elicit lasting changes in behavioral outcomes.”
Individual differences in values determine the relative persuasiveness of biospheric, economic and combined appeals. (2017, background): “Persuasive messages often comprise a central component of environmental campaigns which are aimed to encourage the public to engage in more sustainable behaviour (Bator & Cialdini, 2000; Pelletier & Sharp, 2008).”
Motivating Sustainable Consumption (2008, background): “The symbolic importance of consumer goods has been underlined by a wide range of intellectual sources including the semiotics of Charles Morris (1946) and the social philosophy of Jean Baudrillard (1970). The evidence from anthropology is perhaps the most convincing (Appadurai 1986, Douglas 1976, Mc”
Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “Bator and Cialdini (2001) identify reputation as one of the basic influential principles of understanding persuasion.”