Sustainability and consumption

229 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice (2012, background): “The recent Journal of the Academy of Marketing Science special issue on sustainability (February 2011) highlights marketing’s growing role in protecting and preserving the environment, in part through the development and promotion of green products (Huang and Rust 2011; Hult 2011).”
Joint decisions on inventory replenishment and emission reduction investment under different emission regulations (2014, methodology): “Huang and Rust (2011) note that spending on green technologies has decreasing marginal returns in pollution/environmental damage reduction.”
Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers (2015, background): “QOL may therefore be considered (Huang and Rust, 2011) to stimulate green consumption (Tukker et al.”