Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers

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Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products (2019, methodology): “Three items adapted from Taylor and Todd [52], and Jaiswal and Kant were employed to express consumers’ attitude toward purchasing green products that reflect favor or disfavor of consumers to purchase green products [49].”
The demographic impact of consumer green purchase intention toward Green Hotel Selection in China (2020, background): “Consumers, businesses, and governments are presently faced with one of the biggest challenges of our time; that of preserving natural resources and protecting the environment (Jaiswal and Kant, 2018).”
Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan (2021, background): “Similarly, Han and Yoon (2015) and Jaiswal and Kant (2018) reported that the intentions to adopt green consumerism are positively associated with consumers' perceived effectiveness.”
Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness (2020, methodology): “Thus, findings were consistent with recent studies (Qi and Ploeger 2019; Jaiswal and Kant 2018).”