Can the building of trust overcome consumer perceived risk online

By Sally Harridge-March. 2006

217 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9514f6abaa50529149954c7fdb850ee34d1daf2c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ching‐Hsun Chang
2. Yu‐Shan Chen
3. Sonja Grabner‐Kräuter
4. G. Mortimer
5. Lynda Andrews
6. S. M. Fazal e Hasan
7. Rita Faullant
8. Hsin Hsin Chang

In Organizational Behavior and Human Resource Management

1. Milena M. Head
2. Yu‐Shan Chen
3. Ching‐Hsun Chang
4. Boudhayan Ganguly
5. Satyabhusan Dash
6. Dianne Cyr
7. Sonja Grabner‐Kräuter
8. G. Mortimer

In Sociology and Political Science

1. Milena M. Head
2. Boudhayan Ganguly
3. Satyabhusan Dash
4. Dianne Cyr
5. Sonja Grabner‐Kräuter
6. G. Mortimer
7. Lynda Andrews
8. S. M. Fazal e Hasan

Citations in the corpus

• The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator (2008, background): “Brand of retailer’s web site, trust and perceived risk A web site commanding high consumer awareness will influence trust and satisfaction (Yoon, 2002), since most consumers assume that a well-known web site has better capabilities to fulfil their demands (Harridge-March, 2006; Jari and Heikki, 2007”
• Consumer acceptance of internet banking: the influence of internet trust (2008, background): “However, trust is even more important in an online situation (Gefen et al., 2003; Gefen and Straub, 2004; Harridge-March, 2006; Pavlou and Fygenson, 2006; Riegelsberger et al., 2005; Walczuch and Lundgren, 2004).”
• Enhance green purchase intentions (2012, background): “Thus, prior research argues that perceived risk negatively affects perceived trust (Corritore et al., 2003; Harridge-March, 2006; Chang and Chen, 2008; Eid, 2011; Warrington et al., 2000).”
• The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture (2010, background): “Harridge-March (2006) had argued that proper navigation helps the customer to save time and overcome financial and performance risks and, therefore, leads to trust.”
• Online grocery shopping: the impact of shopping frequency on perceived risk (2016, background): “…loss of control (Novak, Hoffman, and Yung 2000; Novak, Hoffman, and Duhachek 2003), can lead to higher perceptions of risk (Weber, Malhotra, and Murnighan 2004), but the presence of trust can help lessen risk perceptions (Jarvenpaa, Tractinsky, and Vitale 2000; Chadwick 2001; Harridge-March 2006).”