Am I welcome here? Exploring how ethnic consumers assess their place identity

By M. Rosenbaum, Detra Y. Montoya. 2007

181 citations recorded by the source corpus.

How researchers see this paper

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Social Servicescape: The Impact of Social Factors on Restaurant Image and Behavioral Intentions (2015, background): “A social servicescape is generally described as the customer and employee elements that are found in a consumption setting (Rosenbaum & Montoya, 2007).”
An Expanded Servicescape Framework as the Driver of Place Attachment and Word of Mouth (2018, background): “Since key components of place attachment are the feeling of being comfortable, a sense of belonging, and the feeling of being “at home” (Rosenbaum & Montoya, 2007; Yuksel et al., 2010), it stands to reason that when a customer identifies closely with the company, he will feel a high level of place…”
An expanded servicescape perspective (2011, background): “These four dimensions are the physical (Bitner, 1992), the social (Berry et al., 2002; Rosenbaum and Montoya, 2007; Tombs and McColl-Kennedy, 2003; Wall and Berry, 2007), the socially symbolic (Rosenbaum, 2005), and the restorative (Rosenbaum, 2009a, b; Rosenbaum et al.”
A Cup of Coffee With a Dash of Love (2007, background): “In addition, the place attachment concept is laden with social implications (Fried 2000), and thus researchers may need to expand on Bitner’s framework by considering social stimuli that constitute a consumption setting (Rosenbaum and Montoya 2007; Tombs and McColl-Kennedy 2003).”