Why customers stay: reasons and consequences of inertia in financial services

By L. White, Venkata Yanamandram. 2004

143 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8df67cb89dcbf4481f9dba1647be4e28a47c906f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Dimitrios I. Maditinos
2. Elissavet Keisidou
3. Lazaros I. Sarigiannidis
4. Eleftherios Thalassinos
5. C. Mbama
6. P. Ezepue

In Organizational Behavior and Human Resource Management

1. Dimitrios I. Maditinos
2. Elissavet Keisidou
3. Lazaros I. Sarigiannidis
4. Eleftherios Thalassinos
5. C. Mbama
6. P. Ezepue

Citations in the corpus

• Customer satisfaction, loyalty and financial performance A holistic approach of the Greek banking sector (2013, background): “Inertia is defined by the customer’s unwillingness to search for new products and services due to habitual attachments to the existing status quo (Lee and Cunningham, 2001; Gounaris and Stathakopoulos, 2004; White and Yanamandram, 2004; Ye, 2005).”