Doing Well By Doing Good - Case Study: 'Fair & Lovely' Whitening Cream

By Aneel G. Karnani. 2007

194 citations recorded by the source corpus.

Subfields: Business and International Management

View Paper: https://www.semanticscholar.org/paper/8c21c52a04d75aca6d067bd51a5d3490b4d9501c

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In Business and International Management

Citations in the corpus

Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda (2012, background): “While Prahalad and others have argued that selling to the poor can reduce poverty regardless of what is being sold (e.g., shampoo or credit), Karnani (2007) has countered that products that merely increase consumption might actually deepen poverty or have no effect on it at all.”
The institutional context of poverty: State fragility as a predictor of cross‐national variation in commercial microfinance lending (2014, background): “…thus begun to call for additional research that extends beyond single-country studies to analyze the global opportunities for lowincome business models to reach the poor around the world (Bruton et al., 2011; Karnani, 2007a; Landrum, 2007; Walsh, Kress, and Beyerchen, 2005; Zahra, et al., 2008).”
Creating shared value: A systematic review, synthesis and integrative perspective (2021, background): “For instance, a study by Karnani (2007) highlighted the case of Fair & Lovely, a skin-whitening cream which is a profitable and popular product of Unilever in India, Pakistan and Bangladesh.”
Corruption, South African Multinational Enterprises and Institutions in Africa (2014, background): “As the risk of detection and prosecution decreases so does the overall perceived cost of corruption to the MNE (see Jeong and Weiner 2012; Osuji 2011; Karnani 2007).”
Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion? (2012, background): “For example, Karnani (2007c) argues that the BOP is a source of self-reliant producers and consumers who can design and make products suitable for sale in both BOP and mature markets, thus providing greater economic stability through integration into the global economy.”
The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007, background): “4 | R E P R I N T S E R I E S The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty Aneel Karnani © 2007 by The Regents of the University of California”
Entrepreneurship and poverty reduction: A case study of Yiwu, China (2014, background): “Education and skill training did not necessarily result in more employment opportunities, although they were demonstrated to have increased the competitiveness and productivity of poor individuals in the job market (Karnani, 2007b).”
“Doing Well by Doing Good”: The Grand Illusion (2011, background): “For example, the civil society has campaigned against skin whitening creams in many countries in Asia and Africa on the grounds that these products are marketed in a sexist manner, but have had no success.(41) It is not surprising that civil activism has been more effective when the target companies”
Sourcing for the base of the pyramid: Constructing supply chains to address voids in subsistence markets (2015, unknown): “These markets include an estimated 2.7–4 billion people (Karnani, 2007b; Prahalad, 2005), with average daily incomes of $2 or less (Prahalad and Hart, 1999; Viswanathan et al., 2010b; Weidner et al., 2010), and a combined purchasing power of approximately $5 trillion (Hammond et al., 2007).”
Effects of Corporate Social Responsibility on Corporate Financial Performance: A Competitive-Action Perspective (2018, background): “For example, from a thorough case study of Fair and Lovely’s whitening cream in India, Karnani (2007) argued that the lack of information about the firm is the main reason why Fair and Lovely enjoys profits from its manipulation of customers.”