The role of consumer ethnocentrism in food product evaluation

By U. Orth, Z. Firbasova. 2003

232 citations recorded by the source corpus.

Subfields: Marketing, Plant Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/8bb0ba6aa017cdada8ed62f25c7af6b999461d09

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Panagiotis Perreas
2. A. Krystallis
3. George M. Chryssochoidis
4. Piyush Sharma
5. John Th⊘gersen
6. H. Irianto

In Plant Science

1. Panagiotis Perreas
2. A. Krystallis
3. George M. Chryssochoidis
4. John Th⊘gersen
5. H. Irianto

In Tourism, Leisure and Hospitality Management

1. Panagiotis Perreas
2. A. Krystallis
3. George M. Chryssochoidis

Citations in the corpus

• Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin (2017, unknown): “Other scholars posit that CET is an antecedent of COO (e.g., Brodowsky, 1998; Orth and Firbasova, 2003; Samiee, 1994), suggesting that COO acts as a mediator in product evaluations or preferences.”
• Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products (2007, methodology): “Age has been repeatedly mentioned in the literature as a variable with high discriminating power among consumers in terms of their ethnocentrism (Orth and Firbasova, 2003; Sharma et al. 1995, in Piron, 2000).”