Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

By George M. Chryssochoidis, A. Krystallis, Panagiotis Perreas. 2007

365 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b64348cdcff28b2e8892300f623163d2dfa0c291

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In Food Science

  1. Piyush Sharma

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