Harnessing marketing automation for B2B content marketing

By Joel Järvinen, Heini Taiminen. 2016

405 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8b2ac34591d7ec516bfc3e60be04e33ae30c8190

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In Sociology and Political Science

Citations in the corpus

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda (2023, background): “Especially, digital tools are effective in content personalization, which can help generate high-quality sales leads (Järvinen & Taiminen, 2016).”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “For example, Järvinen and Taiminen (2016) ind support for consumer experience with digital content from the brand has the potential to inluence future digital consumption intention in multiple digital media outlets.”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “…to persuade consumers to purchase focal offerings, DCM focuses on increasing (potential) customers' appreciation of the brand or firm by adding value to their lives, such as by educating them about the brand (e.g. via e-newsletters, ebooks, quizzes, blogs, or podcasts; Järvinen and Taiminen 2016).”
Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future (2020, background): “…on digital value demonstration is found in the current debate on social media usage in business-to-business markets (e.g. IMM special issue by Wang & Pauleen in 2016; digital communication forms – e.g., Schultz, Schwepker, & Good, 2012; content marketing – e.g. Järvinen & Taiminen, 2016).”