Materiality, Agency, and the Constitution of Consuming Subjects: Insights for Consumer Research

By Janet Borgerson. 2005

117 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/8987a2ea52a930cad613a280f14d7399efcc1457

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Donna L. Hoffman
2. Thomas P. Novak
3. Ming-Hui Huang
4. Essi Pöyry
5. Hakan Celik
6. Lisa R. Klein
7. Jingjing Li
8. Avinandan Mukherjee

Citations in the corpus

• Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2018, background): “This explicitly implies a goal (Borgerson 2005, 2013).”
• Consumers and Artificial Intelligence: An Experiential Perspective (2020, unknown): “Drawing on research that examines the ways in which powerful institutions define the consumer (Borgerson 2005), future work should also explore the social classifications that firms routinely inscribe into their AI solutions, such as certain consumers’ habits, norms, and preferences.”