Opportunity Evaluation as Rule‐Based Decision Making

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ENTREPRENEURIAL INCEPTION: THE ROLE OF IMPRINTING IN ENTREPRENEURIAL ACTION (SUMMARY) (2013, background): “, 2009: 349) directly influences the entrepreneurs' evaluation and selection of that opportunity and that prior knowledge moderates the effects of opportunity attributes on entrepreneurs' opportunity-related decision making (Wood and Williams, 2014).”
The Mind in the Middle: Taking Stock of Affect and Cognition Research in Entrepreneurship (2015, unknown): “…2010; Grégoire, Barr, & Shepherd, 2010), how they evaluate such opportunities (Mitchell, Smith, Seawright, & Morse, 2000; Mitchell & Shepherd, 2010; Wood & Williams, 2014), how they form intentions for developing and pursuing these ideas (Dimov, 2007; Liñán, Urbano & Guerrero, 2011; Siu & Lo,…”
Gender differences in the contribution patterns of equity-crowdfunding investors (2017, unknown): “We know little about what cognitive shortcuts or rules equity crowdfunding investors will employ in their search of investment opportunities in addition to herding (Wood and Williams 2014).”
Entrepreneurial mindset shift and the role of cycles of learning (2021, background): “For instance, as an entrepreneur learns from market interactions that their opportunity is both novel and rare (Haynie et al., 2009; Wood & Williams, 2014) and that the window of opportunity might be closing (Choi & Shepherd, 2004) it might be beneficial for them to shift from an elaboration…”