Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

By Steffen Jahn, Hansjoerg Gaus, Tina Kiessling. 2012

109 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/87395cb461afec6e31c2eb278178ec8ed25e81f0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Choong‐Ki Lee
2. R. Wyer
3. Myung Ja Kim

In Marketing

1. Myung Ja Kim
2. Choong‐Ki Lee
3. Woo Gon Kim
4. Joung-Man Kim
5. R. Wyer
6. Zhongqiang Huang
7. X. Huang
8. Michel Tuan Pham

In Organizational Behavior and Human Resource Management

1. Myung Ja Kim
2. Choong‐Ki Lee
3. Joung-Man Kim
4. R. Wyer
5. Woo Gon Kim
6. Zhongqiang Huang
7. X. Huang
8. Jinde Jiang

Citations in the corpus

• The Influence of Social Crowding on Brand Attachment (2018, background): “As noted earlier, elderly consumers and lonely consumers, who usually have fewer social connections in their daily life, are more likely to develop attachments to the brands they use (Jahn et al. 2012; Pieters 2013).”
• How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, unknown): “–––––––––––––––––––––––– Which Additional Characteristics Influence Brand Relationship Elasticity? To recap, we set out to investigate whether and how the effectiveness of brand relationship types in driving customer brand loyalty varies as a function of important moderator and control variables ide”
• Relationships between lifestyle of health and sustainability and healthy food choices for seniors. (2013, background): “The effect of quality on trust is positive for seniors ( Jahn et al., 2012).”