Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

By J. Sheth. 2011

1,048 citations recorded by the source corpus.

Subfields: Business and International Management, Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/86ea1caee94d9bb6272310dd918f44c1603b00bc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. N. Boso
2. Thomas Anning-Dorson
3. V. Venkatesh
4. Iván Ventre
5. Diana Kolbe

In Management of Technology and Innovation

1. Thomas Anning-Dorson
2. A. Danso
3. N. Boso
4. M. Uddin
5. V. Venkatesh
6. Iván Ventre
7. Diana Kolbe
8. Magnus Hultman

In Strategy and Management

1. Thomas Anning-Dorson
2. Cristina Mele
3. J. Pels
4. Ogechi Adeola
5. N. Boso
6. A. Danso
7. M. Uddin
8. Gökhan Yildirim

Citations in the corpus

• The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “Emerging markets are characterized by their market heterogeneity, socio-political governance, chronic shortage of resources, unbranded competition and inadequate infrastructure (Sheth 2011).”
• Leveraging Digital Technologies: How Information Quality Leads to Localized Capabilities and Customer Service Performance (2013, background): “…), recent literature suggests a move toward glocalization—that is, customization of a firm's offerings according to local customers' needs while retaining the benefits of globalization , such as economies of scale (Cavusgil and Cavusgil 2012; Ghemawat 2007; Sheth 2011; Steenkamp and de Jong 2010).”
• Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland (2017, neutral): “This is hampered by a lack of culturally-informed, conceptually-rich and multi-behavioral studies critically analyzing consumption behaviors of consumers in emerging markets (Sharma, 2011; Sheth, 2011; Steg, Bolderdijk, Keizer, & Perlaviciute, 2014).”
• App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings? (2018, background): “…distinction, instead lending support to academic calls for a deeper investigation of consumers’ purchase behavior and marketing effect differences along several cultural, economic, and structural dimensions (Bahadir, Bharadwaj, and Srivastava 2015; Burgess and Steenkamp 2006; Sheth 2011).”
• A holistic market conceptualization (2015, background): “The Lifebuoy soap case is archetypical of changes in market behavior (Prahalad 2010) occurring in emerging economies (Achrol and Kotler 2012; Burgess and Steenkamp 2006; Karnani 2011; Sheth 2011).”
• Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands (2016, background): “Sheth (2011) outlines five characteristics of emerging markets (heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition and inadequate infrastructure) that are fundamentally different from the traditional industrialized economies.”