Predicting and Changing Behavior: The Reasoned Action Approach

By Martin Fishbein, I. Ajzen. 2009

6,684 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/859056c521c500e6b42018dd2cdf128db34c7af5

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Citations in the corpus

The potential of virtual tourism in the recovery of tourism industry during the COVID-19 pandemic (2021, methodology): “We explore this topic with the help of the theory of planned behaviour (also known as reasoned action approach) (Ajzen, 1988, 1991; Fishbein & Ajzen, 2010) and a mixedmethods approach combining a quantitative survey (N = 1288) and qualitative interviews (N = 30).”
Factors Influencing University Students’ Behavioral Intention to Use Generative Artificial Intelligence: Integrating the Theory of Planned Behavior and AI Literacy (2024, unknown): “Fishbein and Ajzen (2010) conceptualized human behavior as a series of rational acts that follow behavioral intention and identified three key influencing factors: subjective norms, attitudes, and perceived behavioral control.”
Cyber Security Awareness, Knowledge and Behavior: A Comparative Study (2020, methodology): “Using TPB (Fishbein and Ajzen 50 ), more research should explore the effects of psychological factors, such as self-efficacy and national-cultural values (Hofstede 53 ; Klein and Shtudiner 54 ) on internet user behaviors.”
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions (2014, methodology): “In line with the TRA, we also predict that attitudes toward eWOM reading directly influence intentions to read eWOM.”
Collective narcissism and anti-Semitism in Poland (2012, unknown): “Anti-Semitism (α = .91, M = 2.51, SD = 1.19) was measured as a “prejudice syndrome” (Brown, 2010) combining negative emotions, evaluations and hostile behavioral intention toward Jews (cf. Fishbein & Ajzen, 2010).”
Variables affecting teachers’ intentions to include students with disabilities in regular primary schools in Bangladesh (2014, result): “This is consistent with the claims made by the developers of theory that the TPB has relevance across different cultural contexts (Fishbein and Ajzen 2010).”
Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors (2016, background): “Self-efficacy is an important part of many contemporary theories of persuasion (e.g., Fishbein & Ajzen, 1975), and existing data strongly underscore the value of understanding self-efficacy as a precursor to behavior.”
Habits and the electronic herd: The psychology behind social media’s successes and failures (2020, background): “Given sufficient rewards, consumers form positive attitudes , or evaluative tendencies toward social media, along with favorable subjective norms , or social pressures to use it, and perceive use as frictionless, or easy, all of which contribute to favorable use intentions (Fishbein & Ajzen, 2011).”
Effects of role models and gender on students’ entrepreneurial intentions (2014, background): “All three of the antecedents postulated by Ajzen (1991) have been found to be important, but their relative importance and the magnitude of their influence have been found to vary considerably across individuals, situations and countries (Fishbein and Ajzen, 2010).”
The L2 motivational self system: A meta-analysis (2018, background): “Some of its footage is now available on YouTube: www.youtube.com/watch?v=RcxW6nrWwtc (accessed 28 September 2017). tend to be generic, while generic intentions are less likely to translate into behavior (Fishbein & Ajzen, 2010).”