A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

By S. Rundle‐Thiele, R. Bennett. 2001

311 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8569804b01cbf6e05d4816e674bb345fe1aaf359

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. A. Samson
2. Benjamin G. Voyer
3. J. Petrick
4. Xiang Li
5. C. V. Rossi
6. Chao-Chin Huang
7. Celso Augusto de Matos
8. Jing Jian Xiao

In Organizational Behavior and Human Resource Management

1. Xiang Li
2. J. Petrick
3. C. V. Rossi
4. Chao-Chin Huang
5. Celso Augusto de Matos
6. Jing Jian Xiao

Citations in the corpus

• Two minds, three ways: dual system and dual process models in consumer psychology (2012, background): “Ultimately, research might allow practitioners to better understand repeat purchasing (i.e. behavioral loyalty) as a result of dual processing alongside other relevant attitudes like satisfaction, commitment, and involvement (e.g. Rundle-Thiele and Bennett 2001).”
• The Conceptual Domain of Service Loyalty: How Many Dimensions? (2007, background): “It has been argued (e.g. Javalgi and Moberg, 1997; Rundle-Thiele and Bennett, 2001) that the concept of loyalty would differ depending on what type of product or service being considered.”