Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries

By Ying Wang, Shaojing Sun. 2010

184 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/847761b4fd012605fea562b11f955568549f4e18

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Angelina Nhat-Hanh Le
2. William Van-Tien Dao
3. Der Chao Chen
4. Julian Ming-Sung Cheng
5. Rodney Graeme Duffett

In Marketing

1. Angelina Nhat-Hanh Le
2. William Van-Tien Dao
3. Der Chao Chen
4. Julian Ming-Sung Cheng
5. Rodney Graeme Duffett

In Sociology and Political Science

1. Angelina Nhat-Hanh Le
2. William Van-Tien Dao
3. Der Chao Chen
4. Julian Ming-Sung Cheng
5. Rodney Graeme Duffett

Citations in the corpus

• Social media advertising value: The case of transitional economies in Southeast Asia (2014, methodology): “Besides, most of these existing studies are conducted in advanced economies such as the US where the internet infrastructure is relatively well developed and consumers are more exposed to online advertising (cf. Wang & Sun 2010).”
• Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, background): “Wang and Sun (2010) determined that ethnic variables had an influence on behavioural attitudinal responses; and Jordaan et al. (2011) advocate that different ethnic groups in SA should be investigated to establish whether there was a difference in terms of online intent and purchase.”