Neuroethics of neuromarketing
By Emily R. Murphy, Judy Illes, Peter B. Reiner. 2008
246 citations recorded by the source corpus.
Neuromarketing is upon us. Companies are springing up to offer their clients brain-based information about consumer preferences, purporting to bypass focus groups and other marketing research techniques on the premise that directly peering into a consumer's brain while viewing products or brands is a much better predictor of consumer behavior. These technologies raise a range of ethical issues, which fall into two major categories: (1) protection of various parties who may be harmed or exploited by the research, marketing, and deployment of neuromarketing and (2) protection of consumer autonomy if neuromarketing reaches a critical level of effectiveness. The former is straightforward. The latter may or may not be problematic depending upon whether the technology can be considered to so effectively manipulate consumer behavior such that consumers are not able to be aware of the subversion. We call this phenomenon stealth neuromarketing. Academics and companies using neuromarketing techniques should adopt a code of ethics, which we propose here, to ensure beneficent and non-harmful use of the technology in consideration of both categories of ethics concerns. Copyright © 2008 John Wiley & Sons, Ltd.
Subfields: Cognitive Neuroscience
View Paper: https://www.semanticscholar.org/paper/8466ffe38070bb9fa69cf176144b998a125a7f22
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In Cognitive Neuroscience
Citations in the corpus
- Neuromarketing: the next step in market research? (2010, unknown): “Murphy, Illes, and Reiner (2008) believe that two major ethical issues are present in neuromarketing research: (a) protecting vulnerable parties from harm, and (b) protection of consumer autonomy if neuromarketing reaches critical effectiveness.”
- UI Dark Patterns and Where to Find Them: A Study on Mobile Applications and User Perception (2020, background): “In the context of ethical design, researchers often have criticized neuromarketing strategies [66, 86, 93, 97].”
- A review of studies on neuromarketing: practical results, techniques, contributions and limitations (2014, methodology): “…2006; Garcia & Saad, 2008; Green & Holbert, 2012), “study of neuroimaging” (Eser et al., 2011 and Vecchiato et al., 2012), and “neuro-technology” (Murphy et al., 2008 and Fisher et al., 2010) to refer to neuromarketing (Perrachione & Perrachione, 2008; Green & Holbert, 2012; Javor et al.,…”